Filter strategy
A structured attribute system built around goals, ingredients, presentation and other useful decision points.
GREENERY
Wellness e-commerce designed to make discovery feel less complicated.
Greenery brings together wellness products with different ingredients, formats and goals. The storefront needed a clearer system for helping customers understand what fits them.
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01
A wellness catalog becomes useful when the taxonomy feels human.
The work focused on organizing a broad product mix around meaningful attributes and making those attributes usable across collection pages, filters and mobile browsing. The visual direction keeps the store calm while the underlying system handles complexity.
GoalIngredientPresentationFor whomLife stageDietaryFlavorCertificationsPotencyMagnesium type
FILTER BY
Wellness goal+
Main ingredient+
Presentation+
Dietary characteristics+
Certification+
02
DISCOVERY SYSTEM
Help customers compare products that solve very different needs.
Wellness products can vary by ingredient, presentation, dietary characteristics, life stage and intended benefit. A basic category menu was not enough.
The challenge was to make that depth discoverable without overwhelming first-time customers or turning every collection into a wall of filters.
03
What we built
Complex attributes, simpler choices.
Collection UX
Cleaner paths through products without requiring customers to know internal catalog language.
Product metadata
Consistent tagging and data structure to support discovery across the storefront.
Responsive behavior
Mobile layouts that keep browsing useful while reducing visual noise.
Shopify structure
A scalable store foundation for adding new categories and product types over time.
04
DISCOVERY SYSTEM
The structure does the heavy lifting.
Greenery is designed to feel light visually because the taxonomy underneath it is doing more work: organizing ingredients, goals, formats and product characteristics into a consistent shopping system.
Structured metadata → calmer storefront
05
The result
A deeper catalog that feels easier to enter and easier to understand.
The storefront creates more useful paths through the assortment, makes filtering more meaningful and gives the business a better foundation for future category growth.
ShopifyFilter architectureProduct discovery
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